De House
Unlike any other typical restaurants, De house provides a series of unique services apart from just food and beverage including Internet (Wi-Fi), children playground, pool, karaoke rooms, reading corner and party section. Why De House? Like our company name, we hope that every customer who steps into our restaurant will have a sense of belonging just like they are in their house.
Our restaurant is located in downtown Malacca at Dataran Pahlawan. The main reasons we choose to open our restaurant in Malacca city is due to most of the city residents are living in a busy life and they hardly have time to relax themselves. These two reasons meet our restaurant vision which is a place where customers have a sense of belonging and relaxing too to maximize customers’ satisfaction. Besides that, we also found that there were no multi-entertain restaurant in Malacca city, so we took this opportunity to start our business here. We believe our unique type of restaurant will attract many customers in different ages.
Our restaurant is build-up by six partners and also the management team of De House: Te Jie Shen (General Manager), Lau Zhi Shen (Executive Chef), Long Kah Chun (Sales Manager), Keay Yapp Kai Yi (Marketing Manager), and Choo Jia Huey (Financial Manager). Our management team always works closely with each other to ensure every procedure of our restaurant runs smoothly and try to fulfill all of our customers’ requirements.
A business will not success without a clear define tagline, vision, mission and objectives. It seems like an indispensable item to start a business. Undeniable, a well-defined tagline, vision, mission and objectives can help a business through the door of success. Thus, we have established a perfect tagline, vision, mission and objective which could help our De House restaurant to get through the door of success.
Our Tagline:
Just The Way You Like
Our Vision:
A place where customers have a sense of belonging and relaxing too to maximize customers’ satisfaction besides establish De House the most recognized and respected restaurant in nation with values and guiding principles that employees could be proud of.
Our Missions:
- to develop enthusiastically satisfied customers all of the time
- to be a place where customers could improve relationship between families and friends
- to provide a great work environment and treat each other with respect and dignity
Our Objectives:
- to gain customer value and loyalty and become a business difficult to imitate
- open three branches in five years
- to earn back 80 % of initial investments in two years
Price
Pricing is the second aspect that most customers would look into. Many restaurants fail to make it to the big market due to this factor too. De House does not have that problem as our price is affordable, reasonable, and worthy. Since modern youngsters like to hang out with their friends a lot, we try to make the price is affordable to secondary school students. If we manage to attract these youngsters to spend on De House, we can make great profit.
We also accept college student card, which is also known as ‘kad siswa’. For student cards, we give them special promotions form time to time. Besides that, we have set lunch and dinner which are available from 12pm to 3pm and 6pm to 9pm. These set meals include soup of the day, special drinks and deserts and all these are charged with a very low price. As shown, we try to make De House a better place for people from all categories and offering reasonable and affordable price is one of the ways we make the dream come true.
Promotion
One of our best promotions is the birthday promotion. If there is a birthday boy or girl among the group of friends, we will offer them a karaoke room for that day for free. Another promotion is when a particular receipt hits over RM200, we offer them another free drink.
During festive season, De House will hold many events base on the theme such as Halloween, Christmas and Chinese New Year. During these events, we will offer a lot of promotions to our customers.
To promote our restaurant, we have created a Facebook fan page and a Twitter account. When customers follow us on these social media, they can enjoy special deals and offer. Besides that, they can get the latest news about De House very fast. For our loyal customers, we suggest them to join our club member to enjoy better discounts and promotions.
Place
De House is built at a very strategic place. Our restaurant is located in Malacca town and it is very easy to reach. We are very near from Dataran Pahlawan Melaka Megamall and also the famous Jonker’s Walk of Malacca. It is a tourist’s hot spot area and we are confident that our design can attract these foreigners.
On top of that, there are universities and schools around that area and parents can bring their children to De House for a meal after fetching their children from school. Students can also come to De House to discuss their homework or even complete their assignments as we have free internet access and a reading corner for them. Students can also celebrate their finished exams or birthdays here as we provide party section and karaoke rooms.
On weekends, family or shop-aholics can have their lunch and dinner at De House. De House provides relaxing environment for them to rest and boast up before continuing their shopping adventure.
The points above are enough to prove how strategic De House is located. And you guys might be wondering where is our place right?
De House 